Furthermore, Air Asia may continue offering aggressive promotional campaigns. Today, social media has become an integral part of our life and society and the population use of social media are still upsurge continually. Thus, social media may act as a tool for companies to increase their brand recognition and awareness among the public. Based on the previous studies, organizations that involve social media in their business claim that they have an increase in their profit while other companies reveal that there is an increasing rate of their market exposure.Many airline companies have work with the social media platform and comprise it into their service channels and sales.